Pixel Theory was formed in 2006 to address unmet needs for scientific communication beyond technical writing. Well-written documentation not only needs compelling content but also requires appropriate audience analysis and accessibility through user-centered design. We ensure that your technical information satisfies the needs of your audience while maintaining a balanced visual appeal.

We have the skills to deliver usable documentation, online help, marketing collateral, websites, and web applications. We take pride in advancing our clients' communication to the next level.

Marita received her formal training at the University of Washington's Technical Communication program, now called Human Centered Design & Engineering. In the undergraduate program, she specialized in science writing and worked for Northwest Science & Technology magazine and freelanced with Fred Hutchinson Cancer Research Center, reporting on a variety of topics ranging from photonics to alternative energy to cell mimetics. Her technical writing skills were developed at Motorola where she documented web-based applications in the form of printed books and online help. She also created user interface specifications and participated in usability testing of the software. Within the Master's program, she focused on usability and cooperative work in web-based technologies, which led to exciting projects in the design of web applications for clients.

“My passion for consulting started when I began freelancing in 2001 with several Northwest clients. I love meeting with clients and outlining how we can communicate technical information to better reach customers. I draw on my experience in user-centered design to research an audience's needs, create meaningful content, and publish it in the appropriate media.”

Dean recently finished his degree in bioengineering to create microfluidic devices for disease detection, but don't be put off by his analytical skills. He also has a tremendous talent for creating original artwork and structuring visual information. Dean's background in physics and engineering along with industry experience allows him to understand the information needs of scientists. He can create elegant and concise presentations to communicate complicated scientific concepts, and structure a website's information architecture for easy exploration. Dean works directly with clients to flesh out a variety of visual strategies and delivers precise design in line with the end users' goals.

“The best way to enhance the communication of technical and scientific ideas is through well-designed visual presentation. I love to explain ideas by creating images that tell a story, page designs that express relationships, and layouts that remove visual distractions. The most gratifying part of my work is creating imagery that lets the science speak for itself.”

Self-reliance may be a virtue, but when searching for the best solutions to your communication needs we look beyond our own expertise. We draw from Seattle's rich talent pool to create teams including top writers, graphic artists, photographers, and programmers, giving us a wide assortment of tools to use on your project.