Client: Institute of Translational Health Sciences (ITHS), a unique partnership between the University of Washington, Fred Hutchinson Cancer Center, Seattle Children’s, and Alaska Native and American Indian tribes and tribal organizations.

Challenge: Evaluate the current marketing materials and processes at ITHS and make strategic recommendations for marketing communication projects and initiatives.

Services provided: Marketing strategy | Science writing | Branding* | Design

Results: Based on the strategic plan, Pixel Theory was hired by ITHS to implement many of the suggested projects which included a set of flyers complete with updated branding, news stories, an email newsletter template, business cards, and templates for attention-grabbing presentations.

Fun fact: Pixel Theory supported script writing and video production of ITHS leaders, going onsite into clinics and research labs to create short videos that highlighted the breadth of ITHS.

(*The ITHS still uses some of Pixel Theory's branding, logos, and templates. Talk about the longevity of a strong brand!)

Client quote: "Marita has been an amazing resource for our team. She was initially hired to create a comprehensive marketing communications plan within a very tight timeframe. We then hired her to help build our brand and provide ongoing marketing communications support. She is highly organized, always prompt, and designs creative solutions. We love the results and I highly recommend her work."
—Shelley Prosise, Former Assistant Executive Director, Institute of Translational Health Sciences

Examples:
ITHS banner and brochures →
Trauma care device article →