Scientific Marketing

Covance

Using Next-Generation Sequencing to Detect Epigenetic Alterations

Covance maintains a blog of its scientific advancements in the a range clinical research efforts. They hired Pixel Theory to create content to promote discussion around epigenomic effects specifically in clinical oncology. They wanted the articles to focus on scientific expertise in a hot area of development—next generation sequencing. After the success of this article, Pixel Theory was hired to ghost write several more articles for the blog, working closely with the Covance scientists and aligning the message with marketing directives. Examples include:

Next-Generation Sequencing
Abuse Liability Testing
In Vivo Imaging
The Project Pathologist
Examining Tau Phosphorylation
Biomarker Dev. for Parkinson’s Disease