Creating awareness

Merck & Co.

Home page of the GEL website to introduce collaborators to the services and mission

Client: The Gene Expression Laboratory (of Merck & Co.)

Challenge: As a small group within a large, global comany, the Gene Expression Laboratory needed to showcase its work through a intranet website.

Services provided: Science writing | User experience design | Coding | Graphic design

Results: Through the new intranet site, Pixel Theory increased internal communication and promoted the use of collaboration research tools, such as wikis. Pixel Theory also created a survey to baseline customer experiences and their ongoing needs for communicative tools.