Creating awareness
Merck & Co.
Client: The Gene Expression Laboratory (of Merck & Co.)
Challenge: As a small group within a large, global comany, the Gene Expression Laboratory needed to showcase its work through a intranet website.
Services provided: Science writing | User experience design | Coding | Graphic design
Results: Through the new intranet site, Pixel Theory increased internal communication and promoted the use of collaboration research tools, such as wikis. Pixel Theory also created a survey to baseline customer experiences and their ongoing needs for communicative tools.