Client: Institute of Translational Health Science (ITHS)

Challenge: ITHS wanted to redesign its website and highligh its work to support a pending grant renewal.

Services provided: Science writing | User experience design | Prototyping | Website design | Graphic design

Results: Pixel Theory rewrote and organized the website content, easing user-frustration with finding information. By designing an HTML-based prototype, Pixel Theory first tested the new site with users and gathered feedback before the design and coding took place with a third party. Pixel Theory also held multiple interviews with dozens of subject matter experts to create new content and design supporting conceptual graphics.