Content strategy and wireframing
Institute of Translational Health Sciences
Main screen of Synapse to introduce users to the purpose and mission
ITHS.org wanted to redesign its website for its pending grant renewal. Pixel Theory was hired to help reorganize the content and ease user-frustration with finding information in the large site. By designing a new organization in an html-based prototype, Pixel Theory tested the new site with users and gathered feedback before the design and coding took place with a third party. Pixel Theory also held multiple interviews with dozens of subject matter experts to create new content and design supporting conceptual graphics.